Brief /

Lootex 作為專注於區塊鏈的 NFT 交易平台，計劃在 2022 年進行全面的產品更新。除了功能升級外，視覺設計和 UI 界面也需要進行徹底改造，並進行品牌識別的更新。我建議團隊從設計系統（Design System）入手，先建立良好的設計基礎，再重新打造網站。在品牌識別方面，由於公司的核心精神保持不變，我們保留了現有的 Logo，並對顏色、字體和視覺元素進行調整。

As a blockchain-focused NFT marketplace, Lootex planned a comprehensive product update in 2022. This included not only functional enhancements but also a complete overhaul of the visual design and UI, along with updates to the brand identity. I recommended the team to start with establishing a robust Design System as the foundation before rebuilding the website. In terms of brand identity, since the company's core values remained unchanged, we decided to retain the existing logo while updating the color palette, typography, and visual elements.

Concept /

這個專案範圍廣泛，涵蓋了數位產品和品牌識別的更新，從設計系統（Design System）到品牌的基礎色彩、字體以及行銷資產的應用。雖然我們保留了原有的 Logo，但對其他方面進行了相應的調整。我們從品牌核心出發，包括 GameFi、勇氣、科技和創新等精神，並結合原有的基本元素進行創意構思。在這個過程中，我們與開發團隊（Dev Team）和行銷團隊（Marketing Team）進行了多次討論，充分了解了不同團隊的需求和想法，最終達成了一個令大家滿意的成果。

This project had a broad scope, covering updates to both digital products and brand identity, from the Design System to core brand colors, typography, and the application of marketing assets. While we retained the original logo, we made adjustments to other aspects. We began with the core brand values—GameFi, boldness, technology, and innovation—and incorporated the existing basic elements into our creative process. Throughout the project, we engaged in multiple discussions with the development team and marketing team to thoroughly understand their needs and perspectives. This collaborative approach resulted in an outcome that satisfied everyone.

在數位產品和市場行銷中使用統一的字體和色彩設計，使品牌識別貫穿公司各層面，提高用戶對品牌的辨識度，並保持品牌一致性。從 Logo 延伸出的幾何圖形元素可廣泛應用於行銷資產中，不僅增強品牌的視覺統一性，也體現了遊戲性的品牌精神。為了體現 Lootex 的願景—「Make Virtual Assets Real」，我們選擇了 3D 圖形作為品牌識別的一部分，這不僅豐富了視覺效果，也充分反映了公司的未來願景。

By using consistent typography and color schemes across digital products and marketing materials, brand identity is seamlessly integrated at every level of the company. This enhances user recognition and maintains brand consistency. The geometric graphic elements derived from the logo are widely applicable to UI and marketing assets, strengthening visual coherence and reflecting the brand’s spirit of playfulness and boldness. To embody Lootex's vision—"Make Virtual Assets Real"—we incorporated 3D graphics into the brand identity. This choice enriches the visual experience and aligns with the company’s future vision.